The BOGOF Poverty campaign aims to encourage people to use any unwanted extras gained from the everyday offers we see in supermarkets and high-street shops to supply food banks and other food redistribution charities, who are all in need of non-perishable goods.

Ultimately, it wants supermarkets to absorb this activity into their basic selling habits, offering shoppers the option to donate products from unused offers at the point of payment, whether online or at the checkout.